Absolute Lotus – The Complete Collection

Initially set for launch in March of 2018, the first issue of ‘Absolute Lotus’
(May/June) hit the UK newstands in April. As the name suggests, the new bi-monthly magazine was aimed squarely at owners and enthusiasts of one of the most enduringly popular sports car marques of all time, Lotus. With more than 100 separate models to choose from and umpteen variations on similar themes to draw upon, and a competition pedigree that encompasses 79 Grands Prix wins, there was no shortage of topics to write about. Absolute Lotus aimed to share the passion this unique marque generates, with each issue covering new cars, historic cars, motorsport and Lotus people.