Lotus Advertising

Automotive advertising can tell us the story of the automotive industry as well as any other medium. These pages of adverts from Lotus Cars and Lotus themed advertisements taken from the Auto-Archives library show just a few of our favorites from the thousands that are stored on our system. The 180 ads currently shown are listed in A-Z order by Company name….. and partially by ‘Car Model’ for all official Lotus Cars Advertisments.

We have been seeing car advertisements for over 100 years now. Shiny Cadillacs, sleek Jaguars, and pink Mustangs. In the beginning, it was all simply black and white. So how has it changed? Auto advertising throughout the years has evolved tremendously thanks to imaginative, and sometimes not so effective, creative techniques. The methods for marketing cars have changed dramatically over the past 120 years. These days, we’re bombarded from all angles with slick videos, flashy print ads and more online content than we could ever possibly consume. It all began with very simple adverts, produced soon after motor vehicles were invented. The first ever car advert in a US publication appeared in the July 30, 1898 issue of Scientific American magazine and featured the headline “Dispense with a horse” and simply sold the benefits of the Winton Motor Carriage. In 1912, Henry Ford said: “Ford advertising never attempts to be clever.”

Autolite 1965

Autolite 1965

Type 38

Bell & Colvill

Bell & Colvill

Type 111 Exige

Bob Challman

Bob Challman

Type 14 Elite

Bob Challman

Bob Challman

Type 14 Elite

Bob Challman

Bob Challman

Type 14 Elite

Bob Challman

Bob Challman

Type 14 Elite

Bob Challman

Bob Challman

Type 14 Elite

Bob Challman

Bob Challman

Type 14 Elite

Bob Challman

Bob Challman

Type 14 Elite

Bob Challman

Bob Challman

Type 14 Elite

Bob Challman

Bob Challman

Type 26 Elan S1

Bob Challman

Bob Challman

Type 26 Elan S1

Bob Challman

Bob Challman

Type 26 Elan S1

Bob Challman 1963

Bob Challman 1963

Type 26 Elan S1

Brand Lotus 1972

Brand Lotus 1972

Lotus Alloy Wheels

Bristol Plastics 1960

Bristol Plastics 1960

Type 14 Elite

Castrol/Lotus

Castrol/Lotus

Type 14 Elite/Seven

Castrol Oil

Castrol Oil

Type 14 Elite

Clevite 1968

Clevite 1968

Type 38

Duckhams Oil 1974

Duckhams Oil 1974

Type 76 Formula 1

Duckhams Oil 1974

Duckhams Oil 1974

Type 75 Elite, Type 76 Formula 1

Duckhams Oil 1974

Duckhams Oil 1974

Type 75 Elite

Ecurie Shirlee

Ecurie Shirlee

Type 26 Elan S1

Ecurie Shirlee

Ecurie Shirlee

Type 26 Elan S1

Ecurie Shirlee

Ecurie Shirlee

Type 26 Elan S1

Ecurie Shirlee

Ecurie Shirlee

Type 26 Elan S1

Ecurie Shirlee

Ecurie Shirlee

Type 26 Elan S1

Ecurie Shirlee

Ecurie Shirlee

Type 26 Elan S1

Ecurie Shirlee

Ecurie Shirlee

Type 26 Elan S1

Ecurie Shirlee

Ecurie Shirlee

Type 26 Elan S1

Ecurie Shirlee

Ecurie Shirlee

Type 26 Elan S1

Ecurie Shirlee

Ecurie Shirlee

Type 26 Elan S1

Ecurie Shirlee

Ecurie Shirlee

Type 26 Elan S1

Ecurie Shirlee

Ecurie Shirlee

Type 26 Elan S1

Ecurie Shirlee

Ecurie Shirlee

Type 26 Elan S1

Ecurie Shirlee

Ecurie Shirlee

Type 26 Elan S1

Ecurie Shirlee

Ecurie Shirlee

Type 26 Elan S1

Ecurie Shirlee

Ecurie Shirlee

Type 26 Elan S1

ENCO 1966

ENCO 1966

Type 33

ESSO 1966

ESSO 1966

Type 33

Ford of Britain 1961

Ford of Britain 1961

Type 82 Turbo Esprit

Ford of Britain 1961

Ford of Britain 1961

Ford Anglia & Lotus FJ Type 20

Ford

Ford

Type 28 Lotus Cortina

Ford Imported Vehicles

Ford Imported Vehicles

Type 28 Lotus Cortina

Garnetts of Guernsey

Garnetts of Guernsey

Type 79 Esprit S1

Gold Leaf Team Lotus 1968

Gold Leaf Team Lotus 1968

Types 49, 48, 47

Jay Chamberlain

Jay Chamberlain

Type 14 Elite

Jensen Motors Inc.

Jensen Motors Inc.

Type 74 Europa Special

John Player Special 1972

John Player Special 1972

Emerson Fittipaldi Type 72

John Player Special 1984

John Player Special 1984

Type 94T Formula 1

John Player Special 1984

John Player Special 1984

Type 94T Formula 1

Loctite 1993

Loctite 1993

Type 107 Formula 1

LOG (Lotus, Ltd.)

LOG (Lotus, Ltd.)

LOG 36

Loose Imported Cars

Loose Imported Cars

Type 82 Turbo Esprit

Lotus Canada 1961

Lotus Canada 1961

Type 45 Elan S3 dhc

Lotus Cars Limited 1960

Lotus Cars Limited 1960

Type 14 Elite

Lotus Cars Limited 1960

Lotus Cars Limited 1960

Type 14 Elite

Lotus Cars Limited 1960

Lotus Cars Limited 1960

Type 14 Elite

Lotus Cars Limited 1961

Lotus Cars Limited 1961

Type 14 Elite

Lotus Components 1961

Lotus Components 1961

Type 14 Elite

Lotus Components 1959

Lotus Components 1959

Seven

Lotus Components 1960

Lotus Components 1960

Seven Series Two

Lotus Components 1960

Lotus Components 1960

Seven SeriesTwo

Lotus Components 1961

Lotus Components 1961

Seven S2

Lotus Cars Limited - 1961

Lotus Cars Limited - 1961

Type 60, Seven Series 4

Lotus Racing Ltd

Lotus Racing Ltd

Type 60, Seven Series 4

Lotus Components 1960

Lotus Components 1960

Type 18 Formula Junior

Lotus Components 1960

Lotus Components 1960

Type 18 Formula Junior

Lotus Components 1960

Lotus Components 1960

Type 18 Formula Junior

Lotus Components 1961

Lotus Components 1961

Type 20 Formula Junior

Lotus Dealers 1970

Lotus Dealers 1970

Elan, Europa, +2, Seven S4

Lotus Engineering Ltd.

Lotus Engineering Ltd.

Mark VI

Lotus Engineering 1957

Lotus Engineering 1957

Mark XI

Lotus Engineering 1957

Lotus Engineering 1957

Seven

Lotus Engineering 1958

Lotus Engineering 1958

Seven

Lotus Engineering Ltd.

Lotus Engineering Ltd.

Seven

Lotus Retail Sales

Lotus Retail Sales

Lotus Seven

Lotus Components 1964

Lotus Components 1964

Lotus Seven

Lotus Components 1964

Lotus Components 1964

Lotus Seven

Lotus Components

Lotus Components

Super Seven

Lotus Cars Limited

Lotus Cars Limited

Type 26 Elan

Lotus Cars Ltd. Factory Sales Dept.

Lotus Cars Ltd. Factory Sales Dept.

Type 26 Elan S1

Lotus Retail Sales Division

Lotus Retail Sales Division

Type 26 Elan S1

Lotus New York

Lotus New York

Type 26 Elan S1

Lotus New York

Lotus New York

Type 26 Elan S1

Lotus Car (Sales) Limited

Lotus Car (Sales) Limited

Type 26 Elan S1

Lotus Car (Sales) Limited

Lotus Car (Sales) Limited

Type 26 Elan S3

Lotus Cars Limited

Lotus Cars Limited

Type 26 Elan S2

Lotus Cars Limited

Lotus Cars Limited

Type 26 Elan S2

Lotus Cars Limited

Lotus Cars Limited

Type 26 Elan S2

Lotus Cars Limited

Lotus Cars Limited

Type 26 Elan S1

Lotus East

Lotus East

Type 26 Elan S1

Lotus Cars Limited

Lotus Cars Limited

Type 36 Elan S3

Lotus Retail Sales Division

Lotus Retail Sales Division

Type 28 Lotus Cortina

Lotus Retail Sales Division

Lotus Retail Sales Division

Type 26 Elan S1

Lotus Car (Sales) Limited

Lotus Car (Sales) Limited

Type 26 Elan S2

Lotus Cars Limited 1965

Lotus Cars Limited 1965

Type 36 Elan S3

Lotus Car (Sales) Limited 1969

Lotus Car (Sales) Limited 1969

Type 36 Elan S3

Lotus Cars Limited

Lotus Cars Limited

Type 45 Elan S4

Lotus USA 1969

Lotus USA 1969

Type 36 Elan S3

Lotus Cars Limited 1971

Lotus Cars Limited 1971

Type 45 Elan Sprint

Lotus Cars Limited 1971

Lotus Cars Limited 1971

Type 45 Elan Sprint

Lotus Racing Sales 1969

Lotus Racing Sales 1969

Type 47 Europa

Lotus Cars Limited 1970

Lotus Cars Limited 1970

Lotus Mobility Pack

Lotus Cars Limited 1971

Lotus Cars Limited 1971

Type 50 Elan +2

Lotus Cars Ltd

Lotus Cars Ltd

Type 50 Elan +2S 130

Lotus Cars Ltd

Lotus Cars Ltd

Type 50 Elan +2S 130

Lotus Cars Limited 1973

Lotus Cars Limited 1973

Type 50 Elan +2S 130/5

Lotus Cars Limited 1969

Lotus Cars Limited 1969

Type 46 Europa

Lotus Cars Limited - 1971

Lotus Cars Limited - 1971

Type 54 Europa S2

Lotus Cars Limited - 1971

Lotus Cars Limited - 1971

Type 54 Europa S2

Lotus Cars Limited - 1971

Lotus Cars Limited - 1971

Type 54 Europa S2

Lotus USA - 1974

Lotus USA - 1974

Type 74 Europa

Lotus USA - 1972

Lotus USA - 1972

Type 74 Europa Special

Lotus Cars Limited

Lotus Cars Limited

Type 74 Europa Special

Lotus USA - 1973

Lotus USA - 1973

Type 74 Europa Special

Lotus USA - 1973

Lotus USA - 1973

Type 74 Europa Special

Lotus Cars USA  -1972

Lotus Cars USA -1972

Type 74 Europa Special

Lotus Cars Ltd 1975

Lotus Cars Ltd 1975

Type 76 Eclat

Lotus Cars Limited - 1978

Lotus Cars Limited - 1978

Type 76 Eclat Sprint

Lotus Cars USA - 1978

Lotus Cars USA - 1978

Type 79 Esprit S2

Lotus Cars Limited - 1979

Lotus Cars Limited - 1979

Type 79 Esprit S2

Lotus Cars USA - 1980

Lotus Cars USA - 1980

Type 79 Esprit S2

Lotus Cars USA - 1980

Lotus Cars USA - 1980

Type 79 Esprit S2

Lotus Cars Limited

Lotus Cars Limited

Type 82 Turbo Esprit

Lotus Cars USA

Lotus Cars USA

Type 82 Turbo Esprit

Lotus Cars Limited

Lotus Cars Limited

Type 82 Turbo Esprit

Lotus Used Car Register

Lotus Used Car Register

Type 82, Type 89

Lotus Cars Limited

Lotus Cars Limited

Type 82 Esprit Turbo

Lotus Nederland

Lotus Nederland

Type 82 Esprit Turbo

Lotus Cars USA

Lotus Cars USA

Type 82, Esprit Turbo

Lotus Engineering

Lotus Engineering

Type 82 Esprit Turbo

Lotus Cars USA - 1988

Lotus Cars USA - 1988

Type 82 Esprit Turbo

Lotus Engineering - 1992

Lotus Engineering - 1992

Type 108 Pursuit Bike

Lotus Cars Limited

Lotus Cars Limited

Type 82 Esprit Turbo SE

Lotus Cars Limited

Lotus Cars Limited

Type 82, Esprit S4S

Lotus Cars Limited - 1993

Lotus Cars Limited - 1993

Type 82, Esprit S4

Lotus Cars Limited

Lotus Cars Limited

Type 82, Esprit S4S

Lotus Cars USA - 2001

Lotus Cars USA - 2001

Type 82 Esprit V8

Lotus Cars USA - 2004

Lotus Cars USA - 2004

Type 82 Esprit V8

Lotus Cars International - 2004

Lotus Cars International - 2004

Type 82 Esprit V8

Lotus Cars USA - 2004

Lotus Cars USA - 2004

Type 82 Esprit V8

Lotus Cars Limited - 1975

Lotus Cars Limited - 1975

Type 74 Elite

Lotus Cars Limited

Lotus Cars Limited

Type 75 & 76 Elite and Eclat

Lotus Cars Limited

Lotus Cars Limited

Type 75 & 76 Elite and Eclat

Lotus Cars Limited (Marketing)

Lotus Cars Limited (Marketing)

Type 76 Eclat

Lotus Cars Limited

Lotus Cars Limited

Type 83 & 84 Elite and Eclat

Lotus Cars Limited

Lotus Cars Limited

Type 82 Turbo Esprit

Lotus Cars Limited

Lotus Cars Limited

Type 89 Excel

Lotus Cars Limited

Lotus Cars Limited

Type 89 Excel

Lotus Cars Limited

Lotus Cars Limited

Type 89 Excel

Lotus Cars Limited - 1992

Lotus Cars Limited - 1992

Type 100 Elan

Lotus Cars Limited - 1982

Lotus Cars Limited - 1982

Type 100 Elan

Lotus Cars Limited

Lotus Cars Limited

Type 106 Esprit X180R

Lotus Engineering

Lotus Engineering

Type 106 Esprit X180R

LotuSport Inc.

LotuSport Inc.

Type 106 Esprit X180R

Lotus Cars Ltd.

Lotus Cars Ltd.

Type 111 Elise

Lotus Cars Ltd.

Lotus Cars Ltd.

Type 111 Elise

Lotus Cars Ltd.

Lotus Cars Ltd.

Type 111 Exige

Lotus Cars Limited

Lotus Cars Limited

Type 111 Exige

Lotus on Track

Lotus on Track

Exige

Lotus Cars USA - 2008

Lotus Cars USA - 2008

Type 111 Elise SC

London Lotus

London Lotus

Type 111 Exige

Lotus Cars - 2010

Lotus Cars - 2010

Type 122 Evora

Lotus Cars - 2011

Lotus Cars - 2011

Type 122 Evora

Mike Spence Ltd.

Mike Spence Ltd.

Type 26 Elan S1

Moto Baldet - 1967

Moto Baldet - 1967

Type 36 Elan S3

Motor Racing Publications - 1958

Motor Racing Publications - 1958

Lotus: The First Ten Years...

Nelmes Lotus

Nelmes Lotus

Type 111 340R

NGK Sparkplugs  -1979

NGK Sparkplugs -1979

Type 78 Formula 1

OZ Wheels - 1991

OZ Wheels - 1991

Type 102B Formula 1

Pedwin Shoes - 1967

Pedwin Shoes - 1967

Type 36 Elan

Perfect Circle Rings - 1963

Perfect Circle Rings - 1963

Type 29 Indycar

Pirelli Tyres

Pirelli Tyres

Type 92 Formula 1

Quaker State Oil

Quaker State Oil

Mark XI

Rob Walker Garages

Rob Walker Garages

Type 49 Formula 1

Stratton Motor Company

Stratton Motor Company

Type 111 Exige

Super National - 1963

Super National - 1963

Type 14 Elite

Talbot Sunbeam - 1980

Talbot Sunbeam - 1980

Type 81 Sunbeam

Tayre - 1998

Tayre - 1998

Type 82, V8 Esprit

Valvoline/NGK - 1982

Valvoline/NGK - 1982

Team Lotus Type 91

Valvoline Oil - 1980

Valvoline Oil - 1980

Type 81 Formula 1

Vicks Lozenges - 1973

Vicks Lozenges - 1973

Type 72, Ronnie Peterson

Vicks Lozenges - 1973

Vicks Lozenges - 1973

Type 72, Ronnie Peterson

Western Distributors Inc.

Western Distributors Inc.

Type 14 Elite

Western Distributors Inc.

Western Distributors Inc.

Type 14 Elite

Western Distributors Inc. - 1961

Western Distributors Inc. - 1961

Type 14 Elite